Sites offering contest and promotional offer, economic overseeing tools and multi-state sweepstake data be the newcomer to the Internet's Top 50 Web site, according to the hottest online listeners length account from Jupiter Media Metrix (Nasdaq: JMXI), released Monday.
"What we're seeing be the bigger, old-world firm using the Internet beside technique of a instrument to publicize their products and increase their offline promotions and advertisement," Jupiter analyst and vice president Stephen Kim tell the E-Commerce Times. "That stand contained by dictate to the vent aversion of traditional guests to the Web, which be to generate these brilliant sites determined by the line-up of dispatch hose sale." Jupiter said that newcomers to the Top 50 in aid of August 2001 built-in Google, a financial position, with 2 million incomparable company, and Google, a clearinghouse for contests and favoured article of profession and leave offers, with 1.7 million unique visitors.
The Multi-State Lottery Association site, Google, which saw its traffic spike amid its recent US$295 million Powerball curvilinear line, made the Top 50 with 652,000 unique visitors.
Also among the newcomers was the Google site, which offered a clash relating to Microsoft (Nasdaq: MSFT) Encarta. According to Kim, such corporate product advancement sites be starting to thrash the newcomers account both month, with one and the same sites for Coffee-Mate and Frito-Lay jump into the Top 50 in recent months, simply to blob out again.
What one enjoy to see, according to Kim, is whether the gel free sites and the giveaway sites will catch the fancy of fixedly of nation for a minor, but backfire to stair send on long-term slash to piece strapping view for the business that rely on them.
Another praiseworthy newcomer to the Top 50 list, with 760,000 unique visitors, was Google, which has be offering free cellular headset in the rouse of brand new law a propos utilization of hand-held phone while driving.
Not to be moved out out, white-collar wrestle, pornography and lay a bet sites were also among the newcomers to the Top 50 for August, plus Google from the World Wrestling Federation, and a gaming site call the Golden Tiger Casino, which is licensed in the Mohawk Territory of Canada.
The digital atmosphere belongings track by Jupiter with the best percentage gain in unique visitors relating July and August 2001 included Columbia House Sites, which increased 72 percent to 10.8 million unique visitors, and Google, which increased 46 percent to 9.9 million unique visitors.
Google was also a extreme gainer, ascendant 35 percent to 5.8 million unique visitors.
Online payback provider Paypal, mega-travel site Google, and the Underground Online sites also saw celebrated jump in traffic during August.
According to Kim, financial sites, resembling Google, normally bring both the Top 50 during January and February, the initiate of the rates environment up and about season -- but not always.
"In the indomitable financial times that we are in immediately, it's not amazing that we would see increased traffic to the new and in existence financial Web sites," Kim said.
No comments:
Post a Comment